Recruiting and retaining patients has always been a challenging task in clinical trials. Although patients are the centre of all clinical trials, the procedures are often not particularly patient-centric. Over years, clinical trials have been designed and carried out by experts, without involving patients in the design process or educating them about the clinical trial. However, lately, pharmaceutical companies have realized the need of making the clinical trials more patient-centric, which emphasizes helping the patients learn about the trials, improving their experience, retaining patients and encouraging trial participation in future. Research also suggests that investing in patient engagement helps in improving enrollment as well as retention, which in turn helps timely completion of the trial. Many companies have, now, realized the significance of patient centricity in clinical trials but very few actually know about the tools and methodologies to make their procedure patient centric.