Businesses today collect data at every point of the customers’ journey through various sources like digital clicks, mobile app usage, social media interactions and more. These data, if analyzed properly, can provide useful insights to make the business processes more efficient and productive, regardless of the industry they belong to. Companies have realized that the best way to gain a competitive edge in the market today is by providing a great experience to the customers. Data analytics helps businesses make better use of customer data to generate higher customer satisfaction and long-term loyalty. And, with data more accessible than ever, business that fail to deliver exceptional and personalized experiences to customers need to catch up with the latest technology that many businesses are taking advantage of. More and more advance technologies are emerging for analyzing the huge volumes of both structured as well as unstructured data, using which businesses can make strategic moves and better decisions, driving positive results while ensuring protection of personal data. As organizations are increasingly attempting to unlock the power of big data, the data scientists are gradually becoming the modern day superheroes. Let’s have a look at how data analytics is benefiting the businesses.