As you start the new year with a new zeal to take your business to the next level of success, there is one very important thing that you need to focus on apart from scaling up or optimizing the processes – looking for and identifying new business opportunities. For business growth and survival it’s crucial that you continually strive to reach new markets and win new clients or customers. Many entrepreneurs live under the delusion that if they create a product or service, customers will automatically buy it. However, in today’s fiercely competitive market, you need to put in a lot of efforts to make people interested in your products or services. If you want to expand your business, you need to keep looking for new opportunities that support its growth.