One of the biggest challenges that organizational leaders face is managing the culture change. The culture of an organization is the sum of the roles, processes, communication practices, values, attitudes and goals, closely interlocked, which every employee gets aligned with. However, every organization undergoes changes, time and again, owing to various reasons like changing market trends, regulations, customer expectations, mergers and acquisitions, which leads to alterations in the organization structure and processes. But in order to make those changes effective, it’s crucial to manage them strategically. According to a survey, conducted by Deloitte, 82 percent of more than 7,000 CEOs and HR leaders from 130 countries are of the opinion that organizational culture is a potential competitive advantage. 28 percent of the respondents stated that they understand their culture well and only 19 percent said that their organizations have the right culture.