Exporters are increasingly feeling the pressure to conform to international compliance standards if they are to enter successfully developed country markets. Food safety regulations and quality have become increasingly important globally in recent years, not only in terms of protecting the health of the consumer and ensuring food safety, but also to meet requirements for international trade. To facilitate such trade, it is necessary to implement international standards, guidelines, and recommendations for the production of safe and quality-assured foods.
In the food sector, periodic outbreaks of food-borne illnesses have led to stricter regulation, making suppliers of branded produce liable for the safety of their products unless they can show due diligence. The first thing needed by enterprises considering exporting their products is up-to-date information about the applicable technical requirements, both voluntary and mandatory, in the target markets. After obtaining the right information, enterprises have to adapt their products to export market requirements. This may require expensive investment to purchase equipment and upgrade infrastructure.