Candidate experience is the new buzzword these days that has captured the attention of human resources professionals. Lately, organizations have realized that candidate experience is as important as employee experience, and helps a great deal in employer branding. In this technology driven world, both current and prospective employees are well connected and social media plays a crucial role in forming the perspectives of people. When candidates have bad experiences during the hiring process, they tell others about it. And, even worse, some of them write about their experiences on websites like Glassdoor, changing the perspectives of a whole lot of prospective candidates. Once people form a bad opinion about your organization, it’s hard to reverse it. A study revealed that 70% of graduates lose interest in an organization if they read about a candidate’s bad experience. Also, majority of candidates do not reconsider an organization, even years later, just because they had a bad experience in the past.