The consumer needs and preferences have hugely changed due to the COVID-19 pandemic and the most important trait that businesses need today to remain operational and growing is digital savviness. The impact of social distancing recommendations to prevent the spread of virus has been pronounced and the world turned to digital tools to continue living a somewhat normal life. Companies have accelerated their digital transformation initiatives and are now rethinking their business models and operational strategies not just to survive but also to stay ahead of the competition. While we are still uncertain when the pandemic will be over, the digitalization is increasingly taking the centre stage in the global business dynamics. Now the focus is not just on embracing the enabling technologies but using them in new and improved ways to build digital capabilities and ensure operational efficiency amid the most unprecedented changes.
Businesses today collect data at every point of the customers’ journey through various sources like digital clicks, mobile app usage, social media interactions and more. These data, if analyzed properly, can provide useful insights to make the business processes more efficient and productive, regardless of the industry they belong to. Companies have realized that the best way to gain a competitive edge in the market today is by providing a great experience to the customers. Data analytics helps businesses make better use of customer data to generate higher customer satisfaction and long-term loyalty. And, with data more accessible than ever, business that fail to deliver exceptional and personalized experiences to customers need to catch up with the latest technology that many businesses are taking advantage of. More and more advance technologies are emerging for analyzing the huge volumes of both structured as well as unstructured data, using which businesses can make strategic moves and better decisions, driving positive results while ensuring protection of personal data. As organizations are increasingly attempting to unlock the power of big data, the data scientists are gradually becoming the modern day superheroes. Let’s have a look at how data analytics is benefiting the businesses.
Data analytics can bring much desired innovations to the banking industry, helping organizations perform better. With more and more banks and financial institutions emerging, those aspiring to gain competitive advantage need to make strategic use of data analytics. The technology has already changed the way traditional banks worked previously and has significantly improved the process of decision making. However, there still are many more aspects in banking industry which can be transformed by data analytics for achieving greater profitability and reduced risks. The data collected in banks are usually very complex and managing and analyzing them manually or through traditional data software isn’t easy. Analytical tools can, on the other hand, perform the task with high accuracy and efficiency. Here are the areas of the banking industry where data analytics can bring significant changes: