COVID-19 pandemic has got businesses struggling to stay afloat. Not only the economic crisis is impacting the operations, it’s also becoming increasingly difficult to navigate the situation, especially for the employers operating in multiple jurisdictions as they have to comply with numerous domestic laws and local government guidance. Amid all the chaos that the world is currently dealing with, the employers need to understand that the usual ways of doing business isn’t going to work anymore. Identifying the COVID-19 crisis management essentials has become critical. The focus of the world is shifting and the client/customer handling strategies and marketing approach need to be changed in the light of the current situation.