The COVID-19 pandemic has impacted the world in numerous ways and is still presenting new challenges every now and then, some of which are pretty hard to cope with. Business owners and marketers are dealing with a drastically changed market and many are clueless how to navigate their businesses effectively. Physical offices have been shut down, there is a dearth of resources, and engaging and acquiring customers is becoming increasingly troublesome. Marketing teams are particularly struggling to reach their targets.
The COVID-19 crisis has severely impacted businesses all around the globe but it’s the small companies that are hardest hit. Large enterprises have a better chance of surviving this crisis as they have more resources whereas for many small business owners the situation could eventually turn out to be devastating, considering the fact there is no certainty when this all will be over. A number of small companies have closed their operations temporarily and some fear that the closure might be permanent if the pandemic continues for long. Business owners are uncertain how to navigate their businesses in this turbulent time and the employees are fearing unemployment. However, the good news is that this stressful time can be used as an opportunity to drive creativity and innovation which, in turn, can help your business survive.