Building a strong brand is essential for business success. Often business owners think that having a great product and offering excellent services are enough to carve out a niche in the market. Unfortunately, in today’s business scape that is often not the case. One of the key factors of success these days is building and maintaining an impactful brand. Brand building isn’t just about the right placement of advertisements; it is more about shaping the customers’ perception of your business. Effective branding strategies comprise consistent and strategic efforts to create awareness and a long-lasting image of your company in the marketplace.
LinkedIn was launched in the year 2003 as a social networking site for professionals and over the years it has redefined networking and business branding. Many industry reports have revealed that LinkedIn is one of the top tools for improving brand recognition, especially for Business to Business (B2B) organizations. Entrepreneurs and professionals are increasingly utilizing this valuable tool for building and promoting their brands. In a recent research, 50% of B2B buyers have revealed that LinkedIn highly influences their purchase decisions. Today, LinkedIn is an active and vibrant networking hub where professionals can meet, interact, socialize and learn from each other. However, although the tool provides many opportunities for brand building, one should know the right strategies to harness its power to the fullest.