The consumer needs and preferences have hugely changed due to the COVID-19 pandemic and the most important trait that businesses need today to remain operational and growing is digital savviness. The impact of social distancing recommendations to prevent the spread of virus has been pronounced and the world turned to digital tools to continue living a somewhat normal life. Companies have accelerated their digital transformation initiatives and are now rethinking their business models and operational strategies not just to survive but also to stay ahead of the competition. While we are still uncertain when the pandemic will be over, the digitalization is increasingly taking the centre stage in the global business dynamics. Now the focus is not just on embracing the enabling technologies but using them in new and improved ways to build digital capabilities and ensure operational efficiency amid the most unprecedented changes.
Among a myriad of emerging technologies, artificial intelligence is a prominent one that promises advancements in a number of industries. Artificial Intelligence (AI), also known as machine intelligence, is the intelligence demonstrated by machines. The devices understand the environment and take actions which maximize the chances of achieving goals successfully. Although AI has automated a number of jobs in recent years, it is also playing a major role in making the workplaces better. Implementation of AI in many processes is still in a nascent stage but if developed in the right ways it could help companies identify the issues that hamper employee productivity and efficiency.