Gamification at Work – Connecting Employee Motivation to Business Goals

Gamification at Work
                       Gamification at Work

If you can instill some elements of fun in work, the job is a game. Gamification at work is emerging as a powerful concept. It is a management technique that aims at boosting productivity, inspiring teams and enhancing efficiency. Gamification is all about connecting employee motivation to business goals. Elements of gamification include all that motivate the employees like competitions, rewards or strong motivations. If you can make your employees happy and engaged, you can reach goals much faster.

  1. What is Gamification?

Gamification refers to game-based motivations for making your employees more devoted to their projects. The idea is to increase their willingness to perform the assigned task. Elements like receiving awards, getting appreciation or winning at work instill a sense of pleasure and satisfaction among employees which motivates them to do better. The strategy helps in tapping the intrinsic motivators of your employees and keeping them focused and hard-working.

2. Strategy Formulation for Gamification

A well designed gamification strategy begins with inspiring employees to participate actively in goal oriented tasks. The subsequent step is monitoring results, measuring the impact on business and making improvements in the strategy for better engagement and more satisfaction. Gamification needs data for motivating performances. Today, collaboration of different departments like training, sales, services etc. produces huge amounts of data. To formulate an effective strategy you need to sort out the relevant data and use it for creating engaging experiences for employees. Using the data, you can have a bird’s-eye view of all your employees and identify opportunities to motivate them for enhancing performance and reaching business goals.

3. Gamification Failures

Gamification at work often fails because of poor planning or execution. Employees with poor motivation levels may find gamification as another task to perform and, consequently, may not demonstrate much devotion. On the other hand, highly competitive employees might get tempted to find ways to cheat or sabotage other colleagues. Overuse of gamification could be another cause of its failure.

4. Ensuring Gamification Success

To ensure that your gamification efforts do not go in vain you need a well-planned strategy. An excellent example has been presented by the enterprise technology giant, SAP. In an attempt to ensure that their sales professionals are well-prepared for potential clients and complex meetings, the organization created a gaming app called Roadwarrior. The gaming app allowed the sales professionals to participate in simulated meetings with clients (created using real examples and data). Employees who answered the questions successfully could earn badges. Additionally, they could also compete against each other through virtual leaderboard and advance to higher levels within the game. This is a great example of corporate training and motivation.

The secret of gamification success lies in understanding the needs of your employees and creating a solution that fulfills those needs and ensures benefit for the employees. There are multiple examples of gamification at work but the custom strategies always work the best. Invest in strategies and software that could enhance the work experience of your team and this would ultimately lead you to business success.










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