Document management plays a key role in successfully managing life sciences content. A research revealed that one of the biggest challenges faced by life sciences marketers is content overload and the problem is still ongoing. Only 13% of Pharma and biotech marketers and 17% of med tech marketers think they control content properly. Biotech, med tech, and Pharma industries are trying various means and ways to tackle the growing volume of content. But content strategy and objectives are not clear to most of the marketers in the industry.The three challenges of content marketing in life sciences are –
1. Creating the right content by complying with the regulatory environment
Marketers struggle to learn how their sales cycle works with that of their customer. Creating valuable content that clarifies all your customers’ questions is vital for positive sales interactions and performance. Together, don’t miss that evolving regulatory requirement. Thus, even before you consider creating content, you need to first understand your buyers.
2. Consistent and compliant messaging
Life sciences organizations are struggling to find a scalable solution to ensure all collaterals are up-to-date and compliant with the changing rules and regulations. Thus, to understand your compliance risks thoroughly, ask yourself the following questions –
- How many content distribution channels do you use?
- How many locations do you navigate with the hope of finding content relevant to your specific selling state of affairs?
- How many technology systems does your marketing team employ?
- Do you have any technology system that alleviates risk for your content?
If any answer to the above questions popped up red flags, then you have to think about merging repositories where you store your content under a single roof.
3. Understand how content is really used
Marketing produces valuable content which is intended for the sales team to utilize during communications. It is crucial to know how, where and when content works to make improvements to your current content strategies.
To successfully manage content in this complex milieu, all these industries will need to:
- Define a tangible content strategy
- Establish clear objectives
- Design an organizational structure that delivers stated objectives and helps achieve the same.
Sharpening your team’s approach to producing content will improve the holistic content marketing endeavors within your organization.